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Changing the game with Decathlon

18th Jan 2023

To kick off 2023, Bloomsbury Football are proud to have partnered with a leading international sports retailer, Decathlon.

It’s 2023, and the New Year has brought with it a new partnership.

In order for Bloomsbury Football to tackle the financial barriers to participation and get more young people on the pitch, we need the support of organisations who share our values and guiding principles. 

Decathlon is a leading international sports retailer with a difference. They believe in the power of sport to change lives and want everyone to be able to live an active lifestyle, regardless of background. 

Decathlon is a family-owned company that was founded in 1976 with the mission to ensure that the best sports products were accessible to everyone. This is the ethos they’ve grown with. Using expert knowledge and innovation, they now provide these high-quality, affordable sporting products in 2080 stores across 56 countries. 

The Decathlon team is led by an energetic passion for what they do, and they are driven to make the world a better place using the power of sport. At Bloomsbury, we see our passion to provide affordable, accessible and high-quality football provision reflected back at us with the Decathlon team. 

That is why this partnership is such an exciting one; with Decathlon’s support, Bloomsbury Football will continue to provide the best grassroots football provision for young people from all different backgrounds all around London. We can’t wait to see the impact we have with Decathlon in 2023 and beyond! 

We are proud that Decathlon has recognised the impact of Bloomsbury Football’s work on the lives of young people across London. It is amazing to be working with an organisation that was founded on the belief that sport should be accessible to all, and that has an international legacy of using sport to change lives

– Charlie Hyman, Founder & CEO of Bloomsbury Football

At Decathlon, we truly believe that everyone deserves the same chance and opportunity to practise sport and Bloomsbury Football have a proven track record of genuinely helping young people from a diverse range of backgrounds to gain better access to sport. We are incredibly proud to be supporting the footballing dreams of 100 underprivileged kids over the next year in London, thanks to our International Foundation Fund. We hope it will inspire other companies to join us as a force for good.

– Delphine Mazillier, Head of CSR of Decathlon UK