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3rd Jun 2022

We have partnered with sustainable period care company, Freda, to change the game for girls in London.

Saturday 28th May was International Menstrual Hygiene Day. To celebrate, Bloomsbury Football announced our pioneering partnership with the sustainable period care company, Freda.

This partnership will provide period kit bags  to all Bloomsbury players who need them, and coaches will receive kit bags with refill products to take to training sessions.

Bloomsbury Football exists to remove barriers to sporting participation. Too many girls are dropping out of sports when they hit puberty, and this project is one step in the right direction to tackling shame & stigma around periods and women’s health. I am so proud that Bloomsbury is leading the way in ensuring that football becomes a more welcoming and inclusive space for all – Charlie Hyman, Founder & CEO of Bloomsbury Football

Educational workshops will be run this summer by Double Commonwealth champion and triple Olympian, Hannah Miley MBE. With the provision of period products and educational workshops, the Freda x Bloomsbury Football collaboration hopes to remove periods as a barrier to girls getting on the pitch and encourage other grassroots sports organisations to do the same.

Working with Bloomsbury football is an incredible opportunity; I feel very proud and honoured to be part of this campaign. As a fellow female athlete, I have experienced first-hand the barriers we can face surrounding our periods. My aim is to help educate and start the conversation around menstruation, helping unlock untapped potential and empower all those involved – Hannah Miley MBE, Athlete

At Bloomsbury, we believe in the power of football to change the game for young people, improving mental and physical health, teaching valuable life skills and building stronger communities.

Freda is a period care subscription service with a difference. Seeing refugees stuck in temporary camps and border crossings across Europe, Freda’s founder Affi Parvizi-Wayne started to research the practical elements of displacement for women’s health. She found that many of these women did not have access to period products, as they were not included in the relief kits provided by the UN and other organisations. The shame, stigma and simple lack of awareness around periods were stopping those with periods from gaining access to these essential items. Freda was created, and it now gives back to causes such as Bloody Good Period and challenges societal norms, such as with this new partnership with Bloomsbury Football.

Bloomsbury’s decision to supply period products to their players is a simple but critical way to address the real needs of female members. Freda is genuinely excited to be part of the pioneering effort by Bloomsbury to make young girls and women feel seen and valued- Affi Parvizi-Wayne, Founder of Freda