GSL x Miss Kicks

We did tell you that girls football at Bloomsbury is taking off.

First, the Women’s Super League TV deal. Second, our very own Maria Hasler awarded the UCFB Sports Entrepreneur Award, securing £5,000 investment into the Girls Super League. And now, Bloomsbury Football are delighted to announce that the GSL has partnered with Miss Kick.

“We’re thrilled to be partnering with MISS KICK, an organisation that shares our values in empowering females in the game, in turn striving to provide equal access to football for female participants. We hope that the work we are doing in launching Girls Super League LDN will be complimented by the work of Miss Kick, specifically their pioneering efforts in developing female specific football kit, providing our participants with high quality accessories to excel with” – Maria Hasler, 2021 UCFB Sports Entrepreneur.

Miss Kick is the UK’s first female football brand. It was founded in June 2018 by 21-year-old Grace Vella, a former Liverpool and Manchester City player. Growing up, she felt that her gender held her back. Whether it was funny looks, ill fitted kit, financial burdens or lack of playing opportunities – being a girl just seemed harder. This inspired her to launch Miss Kick, a movement to address these issues and create social change in football and wider society.

Miss Kick are on a mission to unite the global women and girls football community and believe in empowering one another so that we can create positive change for girls and women in football.

As well as supporting us, increasing our brand exposure by sharing GSL content across their channels, Miss Kick will be sending down Miss Kick headbands, leaflets with discount codes, and Miss Kick back-packs as well as water bottles for the ‘Player of the Tournament’ to our GSL tournaments.

To be affiliated with a ‘movement’ so bold, one that breaks ground and challenges the status quo and is unapologetic in their statements and not afraid to talk about the inequalities they experience. One that’s active, believing in the power of doing more and being more. One that’s positive, regardless of the situation, understanding that we are the change we want to see in the world. One that’s real, not afraid to admit when things are tough but take it for what it is so they can inspire one another to get back up and keep going. And one that’s, maybe best of all, giving: donating a percentage of all their sales to the Miss Kick Foundation, a social enterprise that’s aiming to level the playing field and inspire more girls to get involved in the sport that we all love. A ‘movement’ so progressive, inspiring and emboldening.

Miss Kick are the best partners to help us improve the lives of young people in London. Not only do they do they empower their own community, the female football community, but us too. We’re excited to embark upon this journey with a brand so forceful. So emphatic. And so powerful. We’re glad to have them onboard:

I am really excited that Miss Kick will be supporting Girl Super League LDN this year. The work they are doing within girls football is incredible to see and I am looking forward to the tournaments kicking off in a couple weeks time. Now, more than ever, we need to encourage girls to participate in exercise and sport. Creating fun and safe opportunities such as this are key to engaging girls in football. We are glad to play a small part in the success of these events and continue to help grow the game for females in England.

— Grace Vella, MISS KICK CEO