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LaLiga x Bloomsbury Football

24th May 2022

LaLiga teams up with Bloomsbury Football in first UK partnership

Last week, we announced our exciting new partnership with LaLiga. In their first ever UK community partnership, the Spanish football league are showing their support for Bloomsbury Football’s work changing the game for young people in London.

This multi-year agreement will support our pioneering community work with over 5,000 young people per week, starting with the sponsorship of Bloomsbury’s youth league in central London this summer, to be newly renamed as LaLiga x Bloomsbury Football League.


“LaLiga is present on the ground over 40 territories worldwide, with the aim of assisting sporting development and increasing fan engagement with Spanish football. By supporting the pioneering work of Bloomsbury Football, we aim to give back to our local community here in London whilst inspiring young LaLiga fans in the UK” said Keegan Pierce, LaLiga Global Network Delegate for the UK and Ireland.


Bloomsbury Football is based on three pillars: that access to regular high-quality football training improves mental and physical health, builds stronger communities, and teaches young people valuable life skills. Through this multi-season strategic partnership with Bloomsbury, LaLiga and its clubs are supporting grassroots football in London and the continued development of the beautiful game in the United Kingdom.


In addition to providing official kit donated by LaLiga Santander and LaLiga SmartBank clubs, LaLiga via its UK office will also provide training and expertise for Bloomsbury’s staff, and host Bloomsbury players at LaLiga watch parties from next season.


“It’s amazing that LaLiga is showing their support for grassroots football in London and beyond by supporting our work at Bloomsbury Football. It is so important for all those in the sports industry to show their support of grassroots sporting initiatives, as we really do see the life-changing power that regular physical activity has on young people. We are excited to grow our impact through this partnership with LaLiga and continue to change the game for young people in London” said Charlie Hyman, Founder & CEO of Bloomsbury Football.

Bloomsbury Bears excited about our new partnership!

LaLiga is supporting our work changing the game for young people in London